Interaction and User Experience Design

Interaction Design (IxD) and User Experience (UX) Design play crucial roles in creating effective and engaging digital products:

Gyrosystem's Usability Services:

We offer support to help you meet your usability goals, including:

• Independent Usability Audits for websites, apps, and platforms
• Interaction Design (IxD) and User Experience (UX) Design
    (using Figma, Sketch, GDS Prototypes etc.)
• Assess and Optimise Site Performance

What's the difference between IxD and UX design?

Interaction Design (IxD):

• Interaction design focuses on creating meaningful and intuitive interactions between users and digital products or services. 
• It encompasses designing how users interact with interfaces, including buttons, menus, gestures, animations, and transitions.
• IxD aims to enhance usability, accessibility, and overall user satisfaction by ensuring smooth and efficient interactions.

User Experience (UX) Design:

• UX design is a broader discipline that considers the entire user journey, from initial discovery to post-interaction feelings.
• It involves understanding user needs, conducting research, creating wireframes, and designing interfaces.
• UX design encompasses not only software usability but also marketing campaigns, packaging, the entire end-to-end user journey as well as after-sales support.
• UX designers focus on optimising the overall experience, including usability, accessibility, content, aesthetics, and emotional impact.

In summary, IxD, UX design (including content design) contribute to creating meaningful, relevant, and delightful experiences for users. They enhance satisfaction, loyalty, and overall product success.